NC Now episode featuring UNCG/Wine Industry

UNC-TV’s North Carolina Now recently aired a feature on the partnership between the UNCG Bryan School of Business and Economics and the North Carolina wine and grape industry on August 7. The segment featured Dr. Erick Byrd, an associate professor of sustainable tourism and hospitality, and Sam Troy, the Bryan School’s executive in residence for international education.

The Bryan School has partnered with the state’s wine and grape industry since 2007, providing business intelligence and research that boosts the sector’s economic potential. Troy has played a leadership role in a number of those projects, and Byrd was one of the lead authors of a 2012 study, which found that excellent customer service is key to the growth of the industry.