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Why our programs?
Welcome to the Department of Marketing, Entrepreneurship, Hospitality, & Tourism website. As a department, we are eclectic in nature since we combine several subject areas that are often stand-alone departments. We believe that this combination of departments results in a strong multidisciplinary advantage to students who want to choose from a wide range of courses, while retaining enough coursework in each area to satisfy those students who are interested in specializing in one of our disciplines.
Our Marketing program teaches students to become innovative and responsible marketers who can solve problems and create superior value for customers, organizations, local communities, and society by leveraging their knowledge of the global marketplace to create a competitive difference.
Our exemplary Entrepreneurship program teaches students to become innovative entrepreneurs, managers, consultants, and community leaders. We educate students both for positions inside companies, as all companies need innovative and entrepreneurial employees, as well as to start their own businesses. We take ideas to opportunities to action.
Our Sustainable Tourism and Hospitality students learn 21st century skills to solve complex problems affecting global tourism and hospitality, with tools of sustainable development and the triple-bottom line approach to business.
Our multidisciplinary faculty members are dedicated to delivering top-notch education and instilling in our students not only the skills they need to be innovative and competitive in the marketplace, as well as using a global awareness in approach to problem solving. Values of sustainability and ethical business practices are also promoted. Through our Business Communications, we teach our students essential skills to communicate effectively and confidently in professional situations. Our faculty members are also engaged in research and scholarship that are applicable to the local and global community and contribute to the economic development of the Piedmont Triad, as well as North Carolina, and beyond.
Through the links provided on this page, you can learn more about each of our areas of coursework, review program curriculums, and look at course descriptions. After you have explored the material, you may have questions. If you do have questions, please email me at email@example.com or give me a call at 336-334-4413. Thanks for visiting our website.
Dr. James Boles
Dr. Erick Byrd (Marketing) received continued funding from the City of Greensboro Area Convention and for the project “Greensboro Tourism Leisure and Conversion Market Segment Study.” Tourism is a major contributor to the overall economy in Greensboro with an estimated economic impact of $1.2 billion in 2013. The tourism industry is directly accountable for 12,450 […]
Dr. Dianne Welsh, Hayes Distinguished Professor in Entrepreneurship, was inducted as a Fellow in the Small Business Institute (SBI) at the annual meeting February 16. In an additional piece of news from the meeting, Randy Roof, Kristoffer Holm, Guadalupe Rodriguez, Joe Rotondi and Amani Duke, students in the ENT/BUS 300 Feasibility Analysis class at UNCG, […]
Students in ENT/BUS 206 and ENT/BUS 300 did course consulting projects for ArcBarks to gain hands-on experience in the areas of feasibility analysis, inventory control, marketing, social media, online sales. (see video)
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