Congratulations to Dr. Erick Byrd!

Dr. Erick Byrd  (Marketing) received continued funding from  the City of Greensboro Area Convention and for the project “Greensboro Tourism Leisure and Conversion Market Segment Study.”

Tourism is a major contributor to the overall economy in Greensboro with an estimated economic impact of $1.2 billion in 2013. The tourism industry is directly accountable for 12,450 jobs in Guilford County.

The purpose of the project is to gain a better understanding of two vital markets to the Greensboro tourism industry: the Leisure market and the Conference market, with the Conference market being made up of two groups – conference planners and conference delegates (attendees).