Kshetri: Big Data in Organizations

Nir Kshetri delivered a keynote speech titled “Trends and Developments in the Application and Impact of Big Data in Organizations” at the first International Retail Congress held in Sao Paulo, Brazil, which was organized by the Brazilian Franchising Association. The Brazilian Newspaper, Diário do Comércio highlighted his keynote speech in its article titled, “Big Data, aliada também dos pequenos” (April 24, 2014), which is available at: http://www.dcomercio.com.br/2014/04/24/big-data-aliada-tambem-dos-pequenos-1 . He was also interviewed by Pequenas Empresas & Grandes Negócios magazine, a leading publication for entrepreneurs in Brazil. The interview (in Portuguese) titled, “Com big data, as franquias podem otimizar seus resultados” is available at: http://revistapegn.globo.com/Franquias/noticia/2014/04/com-big-data-franquias-podem-otimizar-seus-resultados.html