Oct 09

Anna Sullivan: Social Media and Marketing

7 Questions with a Spartan

BS Consumer, Apparel, and Retail Studies 2014

Founder, The Creative Exchange

1. What do you love most about your job?

I love that I wake up everyday knowing I am pursuing my dream and able to work with people I choose. I run a small company so everyone has to get along. The people I hired and now call my teammates are amazing, creative, and caring people that help me build this dream and I couldn’t imagine working each day without them. Otherwise, I love building relationships and bringing on new clients. I am highly competitive so that “win” really gets me excited.

2. What’s exciting about the future of your industry?

It’s always changing. Social media is unpredictable, so we cant put all of our eggs in one basket. We are amazing at social, but have to make sure we are amazing at other ways that will make our clients success, like visual content creation. Outside of that, we are starting to explore activations for events and other outlets that aren’t traditional social channels like Twitch and TikTok. 

3. What do you personally find most challenging as a professional?

Having to fire people for sure, that is never fun. Otherwise, dealing with people not paying you on time or at all. These may not be the traditional challenges, but are surely the ones I think of first.

4. What is something you wish you had done in college to prepare for this position?

I did not go to school for marketing, but I do wish I would have generally taken more classes in marketing and graphic design as well – visuals are key for the industry. I know for sure they didn’t offer social media specifically when I was in school so everything is really self taught or learned on the jobs I have had previously.

5. What additional trainings, certifications, professional organization members, etc. have helped you professionally?

I think getting involved in the startup world early through programs at UNCG and around Greensboro helped tremendously, especially getting mentors. I have done a few trainings but nothing that really helped. I will say, I attend Advertising Week each year and I feel that it really keeps you on your toes in the industry from all that you learned and the industry leaders you get to hear from directly. 

6. What should students interested in entering your field know?

Social media is a lot of fun – but if looking for jobs be sure you know exactly what you are getting into. Social media and especially a “Community Management” job mean very different things to different companies. Some companies it could mean you do it all from creating content to making ads and some it just means responding to DMs.

7. What resources (books, blogs, websites, podcasts, etc.) would you recommend for someone interested in your field or in a position like yours?

None are too much about social media, but more about business and content creation: Daily Vee Podcast by Gary Vaynerchuk.

Anna Sullivan