Dr. Erick Byrd (Marketing) received continued funding from the City of Greensboro Area Convention and for the project “Greensboro Tourism Leisure and Conversion Market Segment Study.”
Tourism is a major contributor to the overall economy in Greensboro with an estimated economic impact of $1.2 billion in 2013. The tourism industry is directly accountable for 12,450 jobs in Guilford County.
The purpose of the project is to gain a better understanding of two vital markets to the Greensboro tourism industry: the Leisure market and the Conference market, with the Conference market being made up of two groups – conference planners and conference delegates (attendees).
