Dr. In-Hye Kang
Department of Marketing, Entrepreneurship, Hospitality & Tourism
In-Hye Kang is Assistant Professor of Marketing at Bryan School of Business & Economics, University of North Carolina at Greensboro. Dr. Kang holds a Ph.D. in Marketing from the University of Maryland, an M.A. in Psychology from New York University, and a B.A. in Consumer Studies from Seoul National University. She also worked as a marketing researcher at Gallup Korea.
Dr. Kang’s research interests are in consumer behavior with focus on consumer morality and ethics (e.g., dishonest behavior, prosocial behavior) and time perception. Her dissertation essay, “When an Organization Takes a Stand on Controversial Issues: Anticipatory Self-Threat and Dishonest Behavior,” won Honorable Mention in the 2018 Society for Consumer Psychology (SCP) Doctoral Student Dissertation Proposal Competition. She is also a recipient of the University of Maryland Ann G. Wiley Dissertation Fellowship. At UNCG, Dr. Kang teaches principles of marketing. She has taught consumer behavior at the University of Maryland.