Faculty and Staff

Dr. Erick Byrd

Associate Professor

Department of Marketing, Entrepreneurship, Hospitality and Tourism

Bryan 474 etbyrd@uncg.edu 336-334-4471 Download Curriculum Vitae

Background

Erick T. Byrd, PhD is an Associate Professor in the Department of Marketing, Entrepreneurship, Hospitality, and Tourism and the Director of the Center for Industry Research & Engagement in the Bryan School of Business and Economics at The University of North Carolina at Greensboro. His research interests include agritourism, wine tourism and tourism stakeholder understanding and participation. Dr. Byrd has taught a range of courses including Destination Management, Event Planning, Food and Beverage, and Strategic Management. He is recipient of the 2013 Senior Teaching Excellence Award in the Bryan School of Business and Economics and the 2011 Gail M. Hennis Excellence in Teaching Award in the School of Health and Human Performance at University of North Carolina Greensboro.

Research and Awards

Wine tourism signage program in the USA
Coauthor(s)

Byrd, E.T., Bhadury, J. & Troy, S.P.

Publication Date

Forthcoming (2017)

Journal/Publisher

International Journal of Wine Business Research

Additional Information

under review)

The Instrumentality of Information Sources for Wine Visitors: A Test of Enrichment and Selectivity Theory
Coauthor(s)

Byrd, E.T., Canziani, B., Boles, J., Williamson, N., & Sonmez, S.

Publication Date

Forthcoming (2017)

Journal/Publisher

International Journal of Wine Business Research

Additional Information

(in press)

Further exploration of subjective knowledge in the wine sector.
Coauthor(s)

Canziani, B., Byrd, E.T., & Hwang, J.

Journal/Publisher

International Journal of Wine Business Research

Additional Information

(28 93), 246-265

Wine tourism: Motivating visitors through core and supplementary services,
Coauthor(s)

Byrd, E.T., Canziani, B., Hsieh, J., Debbage, K., & Sonmez, S.

Publication Date

2016

Journal/Publisher

Tourism Management

Additional Information

Vol. 52, 19-29.

An exploratory study of stakeholders understanding of sustainable tourism development principles
Coauthor(s)

Cardenas, D. A., Byrd, E. T., & Duffy, L.

Publication Date

2015

Journal/Publisher

Tourism and Hospitality Research

Additional Information

15(4), 254-266

Understanding Beer Tourist Motivation
Coauthor(s)

Kraftchick, J.F., Byrd, E.T., Canziani, B., & Gladwell, N.J.

Publication Date

2014

Journal/Publisher

Tourism Management Perspectives

Additional Information

12, 41-47

Repeat Visitation and Visitor Spending at Events: Hogs and Muscle Cars
Coauthor(s)

Byrd, E.T., Beedle, J., & Cardenas, D.A.

Publication Date

2014

Journal/Publisher

Event Management.

Attitudes towards women-owned tourism businesses
Coauthor(s)

Beedle, J., Kline, C., Cardenas, D., Byrd, E. & Schneider, P.

Publication Date

2013

Journal/Publisher

Journal of Tourism and Cultural Change

Additional Information

11(3), 170-186