Dr. Erick Byrd
Associate Professor
Department of Marketing, Entrepreneurship, Hospitality & Tourism
Background
Erick T. Byrd, PhD is an Associate Professor in the Department of Marketing, Entrepreneurship, Hospitality, and Tourism and the Director of the Center for Industry Research & Engagement in the Bryan School of Business and Economics at The University of North Carolina at Greensboro. His research interests include agritourism, wine tourism and tourism stakeholder understanding and participation. Dr. Byrd has taught a range of courses including Destination Management, Event Planning, Food and Beverage, and Strategic Management. He is recipient of the 2013 Senior Teaching Excellence Award in the Bryan School of Business and Economics and the 2011 Gail M. Hennis Excellence in Teaching Award in the School of Health and Human Performance at University of North Carolina Greensboro.
Research and Awards
Wine tourism signage program in the USA
Byrd, E.T., Bhadury, J. & Troy, S.P.
Forthcoming (2017)
International Journal of Wine Business Research
under review)
The Instrumentality of Information Sources for Wine Visitors: A Test of Enrichment and Selectivity Theory
Byrd, E.T., Canziani, B., Boles, J., Williamson, N., & Sonmez, S.
Forthcoming (2017)
International Journal of Wine Business Research
(in press)
Further exploration of subjective knowledge in the wine sector.
Canziani, B., Byrd, E.T., & Hwang, J.
International Journal of Wine Business Research
(28 93), 246-265
Wine tourism: Motivating visitors through core and supplementary services,
Byrd, E.T., Canziani, B., Hsieh, J., Debbage, K., & Sonmez, S.
2016
Tourism Management
Vol. 52, 19-29.
An Exploratory Study of Stakeholders Understanding of Sustainable Tourism Development Principles
Cardenas, D. A., Byrd, E. T., & Duffy, L.
2015
Tourism and Hospitality Research
15(4), 254-266
Understanding Beer Tourist Motivation
Kraftchick, J.F., Byrd, E.T., Canziani, B., & Gladwell, N.J.
2014
Tourism Management Perspectives
12, 41-47
Repeat Visitation and Visitor Spending at Events: Hogs and Muscle Cars
Byrd, E.T., Beedle, J., & Cardenas, D.A.
2014
Event Management.
Attitudes Towards Women-Owned Tourism Businesses
Beedle, J., Kline, C., Cardenas, D., Byrd, E. & Schneider, P.
2013
Journal of Tourism and Cultural Change
11(3), 170-186
Congratulations to Erick Byrd on his research being cited by the Post and Courier
2019
Post and Courier
