Dr. Merlyn Griffiths
Department of Marketing, Entrepreneurship, Hospitality & Tourism
Merlyn A. Griffiths is Associate Professor of Marketing at the University of North Carolina-Greensboro in the Bryan School of Business and Economics. Her research interests include consumer behavior and tobacco consumption, territoriality, branding and services marketing. Her work is published in leading journals including the Journal of Public Policy and Marketing, Journal of Service Marketing, Journal of Consumer Affairs, Journal of Product and Brand Management, Journal of Consumer Marketing, Social Work and Public Health, Journal of Customer Behavior, and Journal of Business and Industrial Marketing. She has also published in the Wall Street Journal and has presented her work at numerous conferences including the American Marketing Association, Association for Consumer Research, Marketing and Public Policy, Southern Marketing Association, Southern Management Association among others. Dr. Griffiths a sought-after speaker. She was invited to the Food and Drug Administration (FDA) Waterpipe Smoking Workshop held in Maryland, in March 2016, where she presented her research on “Hookah Culture.” She was also invited by the Center for Disease Control (CDC) Community Anti-Drug Coalitions of America (CADCA) project to present her work and train community advocates, regulators, policy makers and advisors at the 2016 Mid-Year Training Institute in Las Vegas in July. Because of the relevance and impact of her work, she was invited again by CADCA to the Mid-Year Training Institute in July 2017 where she delivered a second training on the convergence of hookah, tobacco and marijuana, to the community of policy makers, advocates, medical professionals and community activists. She is the recipient of numerous awards, including 2013 Journal of Service Research paper of the year; 2012 Teacher of the Year (UNCG), most Innovative Session Award at the 2011 Southern Management Association Conference; Best Film award at the 2011 Association for Consumer Research Conference; The Jane K. Fenyo Best Research Paper 2005 Academy of Marketing Science; and has been featured on several media networks including BBC and MSNBC.
Research and Awards
Share more, drive less: Millennials value perception and behavioral intent in using collaborative consumption services
Hwang, J & Griffiths, M.
Journal of Consumer Marketing
Consumer Acquiescence to Informed Consent: The Influence of Vulnerability, Motive, Trust and Suspicion
Journal of Customer Behaviour
Hookah Smoking: Behaviors and Beliefs among young consumers in the United States
Griffiths, M. & Ford, Eric
Social Work in Public Health