Faculty and Staff

Harper is an associate professor of Marketing in the Department of Marketing, Entrepreneurship and Hospitality and Tourism Department (MEHT).

After earning his undergraduate degree in Systems Analysis from Miami University, he worked in the corporate world as an analyst, programmer and in customer support. He then earned his MBA at Ohio State University. It was during his studies, reflecting on his work experience, he realized the important role of marketing. He continued his studies and earned his Ph.D. in marketing from Ohio State University.

He is particularly interested in how marketersÕ use of technology can provide value to consumers and how technology impacts consumer information processing. He has published in number of articles in Financial Times Top 50 journals in marketing; Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing and Journal of Academy of Marketing Science.

Before joining UNCG in 2000, he taught at Ohio State University (Columbus Ohio), James Madison University (Harrisonburg, Virginia), Wake Forest University (Winston-Salem, NC) and the Helsinki School of Economics (Mikkeli, Finland). He enjoys teaching; Principles of Marketing, Marketing Strategy, Social Media Marketing and Marketing Research.