Faculty and Staff

Dr. Harper Roehm

Associate Professor

Department of Marketing, Entrepreneurship, Hospitality and Tourism

Bryan 376 haroehm@uncg.edu 336-334-4472 Download Curriculum Vitae

Background

Harper is an associate professor of Marketing in the Department of Marketing, Entrepreneurship and Hospitality and Tourism Department (MEHT).

After earning his undergraduate degree in Systems Analysis from Miami University, he worked in the corporate world as an analyst, programmer and in customer support. He then earned his MBA at Ohio State University. It was during his studies, reflecting on his work experience, he realized the important role of marketing. He continued his studies and earned his Ph.D. in marketing from Ohio State University.

He is particularly interested in how marketersÕ use of technology can provide value to consumers and how technology impacts consumer information processing. He has published in number of articles in Financial Times Top 50 journals in marketing; Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing and Journal of Academy of Marketing Science.

Before joining UNCG in 2000, he taught at Ohio State University (Columbus Ohio), James Madison University (Harrisonburg, Virginia), Wake Forest University (Winston-Salem, NC) and the Helsinki School of Economics (Mikkeli, Finland). He enjoys teaching; Principles of Marketing, Marketing Strategy, Social Media Marketing and Marketing Research.

Research and Awards

ÒUtilizing Self Perception Theory to Explain Social Media Behavior Relative to Print Advertisement 2-D Codes,Ó
Coauthor(s)

Roehm, Michelle L. and Harper A. Roehm Jr.

Publication Date

2016

Journal/Publisher

Business and Economic Research

Additional Information

ISSN 2162-4860, 2016, Vol. 6, No. 1, in press,

ÒConsumer Responses to Parodic Ads,Ó
Coauthor(s)

Roehm, Michelle L. and Harper A. Roehm Jr.

Publication Date

2014

Journal/Publisher

Journal of Consumer Psychology

Additional Information

24(1), p. 18-33.

ÒRedemption Time Frames and the Representation of Incentive Offers.Ó
Coauthor(s)

Roehm, Michelle L. and Harper A. Roehm Jr.

Publication Date

2011, June

Journal/Publisher

Journal of the Academy of Marketing Science

Additional Information

Volume 39, Issue 3, 363-375.

ÒThe Relationship between Packaging Uniformity and Variety Seeking.Ó
Coauthor(s)

Roehm, Michelle L. and Harper A. Roehm Jr.(

Publication Date

2010

Journal/Publisher

Psychology & Marketing

Additional Information

27(12), 1122-1133