Faculty and Staff

Dr. Xia Zhao

Assistant Professor

Department of Information Systems and Supply Chain Management

Bryan 422 x_zhao3@uncg.edu (336) 256-8588 Download Curriculum Vitae


Dr. Xia Zhao is an associate professor of Information Systems and the Dean and Tracy Priddy Dean’s Notable Scholar at the University of North Carolina at Greensboro. She received her Ph.D. degree in Management Science and Information Systems from the University of Texas at Austin, and Bachelor of Engineering and Master of Engineering from Tsinghua University. Her research interests entail understanding how technological innovations transform firms’ competitive strategies and what design and policy interventions can improve the value of these technologies to firms.

Her work has appeared or is forthcoming in Journal of Management Information Systems, Production and Operations Management, Decision Support Systems, Journal of Retailing, Information Systems Frontier, ACM Transactions on Management Information Systems, IEEE Computer, International Journal of Electronic Commerce and many conference proceedings. She received the Citation of Excellence award from Emerald Management Review in 2009 and the Bryan Junior Research Excellence Award in 2013. She is a Senior Editor of Decision Support Systems and the Associate Editor of Electronic Commerce Research and Application, Journal of Electronic Commerce Research and Journal of Organizational Computing and Electronic Commerce.