Kshetri: How Alibaba makes Singles’ Day appealing to luxury brands

Nir Kshetri was interviewed by New York City-based media company Digiday. He has been quoted in an article, “How Alibaba makes Singles’ Day appealing to luxury brands” published on October 31, 2017 in Digiday (https://digiday.com/marketing/alibaba-makes-singles-day-appealing-luxury-brands/) and its sister publication Glossy, which covers fashion, luxury and technology (http://www.glossy.co/platform-effect/how-alibaba-makes-singles-day-appealing-to-luxury-brands?utm_source=digiday.com&utm_medium=referral&utm_campaign=digidaydis&utm_content=milnes-how-alibaba-makes-singles-day-appealing-luxury-brands)