Level up your career game with esports

Are esports in your plans for college? They can be at UNC Greensboro’s Bryan School of Business and Economics.

The Esports Management concentration is designed to prepare individuals for careers in esports administration and management with a focus on esports operations, such as event management and marketing, destination management, and strategic planning. This is a business degree that provides you with a strong foundation in the functional areas of business with additional coursework that dives into the dynamic business of competitive gaming.

UNCG Esports Tournament

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About Our Esports Concentration

The esports concentration is housed within the Department of Marketing, Entrepreneurship, Hospitality, and Tourism’s Bachelor of Science Degree in Hospitality and Tourism Management. Along with the choice for two electives, program courses for this concentration will include:

  • STH 103 Introduction to Esports Management
  • STH 251 Diversity and Equity in Hospitality and Tourism
  • MKT 421 Promotion Management in Esports
  • STH 433 Esports, Meeting and Event Tourism
  • STH 491 Tourism and Hospitality Strategic Management

UNCG's State-of-the-Art Esports Arena

Getting Ahead of the Game with Esports

Five years ago, video games were just a hobby for sophomore Morgan Atwater.

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The Blueprint Series

At the Bryan School, undergraduate career and professional development starts with the Blueprint Series. This groundbreaking four-credit curriculum is designed to equip all undergraduates with the skills needed to succeed in an ever-changing industry landscape. Need proof? Just ask one of our students, 85 percent of whom feel confident about their career path as a result of the program.
Learn more about the Blueprint Series

Bryan Gold

bryan gold logoThis innovative app-based career readiness challenge engages students through personal and professional development activities. Through Bryan Gold, students develop skills in five career readiness competencies deemed essential by employers, including: leadership and collaboration, intercultural engagement, and relationship management and communication.
Learn more about the Bryan Gold

Rankings & Accreditations

Best Business Schools in the U.S.

    The Princeton Review, 2021

No. 1 Best Online Bachelor’s in Business in N.C. (tie)

U.S. News & World, 2022

Top 1% of Business Schools Worldwide

Dual Accreditation in Business and Accounting from the AACSB

UNCG Esports Tournament


Have Questions?

Mr. Adam Landreth

Director of Online Programs & Advisor
Bryan 137 adamlandreth@uncg.edu 336-334-5928