News

Congratulations to Cem Bahadir who had a paper accepted into the Journal of Marketing Science!

Congratulations to Cem Bahadir as his paper, “New Product Introductions for Low-Income Consumers in Emerging Markets” was published by an FT50 Journal, Journal of the Academy of Marketing Science.
Reference – Arunachalam, S., S. Cem Bahadir, S. Bharadwaj and Rodrigo Guesalaga (2020) “New Product Introductions for Low-Income Consumers in Emerging Markets,” Journal of the Academy of Marketing Science, 48(5), 914-940.