Research

“Design Thinking for Innovation: Composition, Consequence, and Contingency”

Journal Article
Coauthor(s)

Jiyoung Hwang

Publication Date

2020

Journal/Publisher

Journal of Business Research

Dr. Cheryl Nakata

Professor

Joseph M. Bryan Distinguished Professor of Innovation
Department of Marketing, Entrepreneurship, Hospitality & Tourism Bryan 348 ccnakata@uncg.edu 336-334-4472