Research

Demarketing Teen Tobacco and Alcohol Use: Negative Peer Influence and Longitudinal Roles of Parenting and Self-Esteem

Journal Article
Coauthor(s)

Yang, Zhiyong, Charles M. Schaninger, and Michel Laroche

Publication Date

2013

Journal/Publisher

Journal of Business Research

Additional Information

Vol. 66(4), 559-567

Dr. Zhiyong Yang

Professor and Department Head

Department of Marketing, Entrepreneurship, Hospitality & Tourism Bryan 441-B z_yang4@uncg.edu 336-334-3763