Research

Parental Style and Consumer Socialization among Adolescents: A Cross-National Investigation

Journal Article
Coauthor(s)

Yang, Zhiyong, Chankon Kim, Michel Laroche, and Hanjoon Lee

Publication Date

2014

Journal/Publisher

Journal of Business Research

Additional Information

Vol. 67, 228-236

Dr. Zhiyong Yang

Professor and Department Head

Department of Marketing, Entrepreneurship, Hospitality & Tourism Bryan 441-B z_yang4@uncg.edu 336-334-3763