Research

Claiming a Family Brand Identity: The Semiotics of Website Storytelling.

Journal Article
Coauthor(s)

Canziani, B.F., Dana, L.-P., & Ramadani, V.

Publication Date

2019

Journal/Publisher

Canadian Journal of Administrative Sciences

Additional Information

Impact Factor 0.674

Dr. Dianne Welsh

Hayes Distinguished Professor

Founding Director Entrepreneurship Cross-Disciplinary Program
Department of Marketing, Entrepreneurship, Hospitality & Tourism Bryan 328 dhwelsh@uncg.edu 336-256-8507