Research

Handbook on research in franchising.

Books, Chapters, and Cases
Type

Chapter

Book Title

Handbook on research in franchising.

Book Author(s)

F. Hoy, R. Perrigot, & A. Terry (Eds.)

Chapter Title

The importance of family business to franchising.

Chapter Author(s)

Welsh, D.H.B., & Hoy, F.

Publisher

Edward Elgar Publishing

Publication Date

2018

Additional Information

Dr. Dianne Welsh

Hayes Distinguished Professor

Founding Director Entrepreneurship Cross-Disciplinary Program
Department of Marketing, Entrepreneurship, Hospitality & Tourism Bryan 328 dhwelsh@uncg.edu 336-256-8507