Research

A Goal-Directed Interactionist Perspective of Counterfeit Consumption: The Role Of Perceived Detection Probability

Journal Article
Coauthor(s)

Wu, Gavin, Richard Bagozzi, Nwamaka Anaza, and Zhiyong Yang

Publication Date

2019

Journal/Publisher

European Journal of Marketing

Dr. Zhiyong Yang

Professor and Department Head

Department of Marketing, Entrepreneurship, Hospitality & Tourism Bryan 441-B z_yang4@uncg.edu 336-334-3763