Research

The Impact of Moral Identity on Consumers’ Green Consumption Tendency: The Role of Perceived Responsibility for Environmental Damage

Journal Article
Coauthor(s)

Wu, Bo and Zhiyong Yang

Publication Date

2018

Journal/Publisher

Journal of Environmental Psychology

Dr. Zhiyong Yang

Professor and Department Head

Department of Marketing, Entrepreneurship, Hospitality & Tourism Bryan 441-B z_yang4@uncg.edu 336-334-3763