Research

When Poignant Stories Outweigh Cold Hard Facts: A Meta-analysis of the Anecdotal Bias

Journal Article
Coauthor(s)

Freling, Traci, Zhiyong Yang, Ritesh Saini, Omar Itani, and Ryan Rashad Abualsamh

Publication Date

2020

Journal/Publisher

Organizational Behavior and Human Decision Processes

Dr. Zhiyong Yang

Professor and Department Head

Department of Marketing, Entrepreneurship, Hospitality & Tourism Bryan 441-B z_yang4@uncg.edu 336-334-3763