Regulatory Focus and Consumption of Counterfeit Luxury Goods

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Regulatory Focus and Consumption of Counterfeit Luxury Goods: Roles of Functional Theories of Attitudes and Perceived Similarity

Journal Article

Coauthor(s)

Wang, Li, Manhui Jin, and Zhiyong Yang

Publication Date

2020

Journal/Publisher

Journal of Business Research

Department of Marketing, Entrepreneurship, Hospitality & Tourism Bryan 441-B z_yang4@uncg.edu 336-334-3763