Research

Regulatory Focus and Consumption of Counterfeit Luxury Goods: Roles of Functional Theories of Attitudes and Perceived Similarity

Journal Article
Coauthor(s)

Wang, Li, Manhui Jin, and Zhiyong Yang

Publication Date

2020

Journal/Publisher

Journal of Business Research

Dr. Zhiyong Yang

Professor and Department Head

Department of Marketing, Entrepreneurship, Hospitality & Tourism Bryan 441-B z_yang4@uncg.edu 336-334-3763