Research

How Parental Love Received in Childhood Affects Consumers’ Future Financial Discipline

Journal Article
Coauthor(s)

Raghunathan, Rajagopal, Zhiyong Yang, and Deepa Chandrasekaran

Publication Date

05/2020

Journal/Publisher

Journal of the Association for Consumer Research

Dr. Zhiyong Yang

Professor and Department Head

Department of Marketing, Entrepreneurship, Hospitality & Tourism Bryan 441-B z_yang4@uncg.edu 336-334-3763