Research

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Journal Article

Corporate Brand Name Changes and Business Restructuring: Is the Relationship Complementary or Substitutive?

Dr. Suleyman Bahadir
Coauthor(s)

Kalaignanam, Kartik, and S. Cem Bahadir

Publication Date

2013

Journal/Publisher

Journal of the Academy of Marketing Science

Additional Information

41(4), 456-472

Journal Article

Marketing mix and global brand sales: Examining the contingent role of country-market characteristics

Dr. Suleyman Bahadir
Coauthor(s)

Bahadir, S. Cem, S.G. Bharadwaj, R.K.Srivastava

Publication Date

2015

Journal/Publisher

Journal of International Business Studies

Additional Information

46(5), 596-619

Journal Article

Marketing an IPO issuer in early stages of the IPO process

Dr. Suleyman Bahadir
Coauthor(s)

Bahadir, S. Cem, Jade S. DeKinder, and Ajay K. Kohli

Publication Date

2015

Journal/Publisher

Journal of the Academy of Marketing Science

Additional Information

43(1): 14-31

Journal Article

Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?

Dr. Suleyman Bahadir
Coauthor(s)

Bahadir, S. Cem, S.G. Bharadwaj, R.K.Srivastava

Publication Date

2008

Journal/Publisher

Journal of Marketing

Additional Information

72(4), 49-64

Journal Article

A Meta-Analysis of the Determinants of Organic Sales Growth

Dr. Suleyman Bahadir
Coauthor(s)

Bahadir, S. Cem, Sundar G. Bharadwaj, and Michael Parzen

Publication Date

2009

Journal/Publisher

International Journal of Research in Marketing

Additional Information

26(4), 263-275