Research
Search our research library below.
“Share More, Drive Less: Milleninials Value Perception and Behavioral Intent in Using Callaborative Consumption Services
Dr. Jiyoung Hwang
Jiyoung Hwang & Merlyn A. Griffiths
42826
Journal of Consumer Marketing
Vol. 34 Issue: 2, pp. 132-146
Freedom from ownership: An exploration of access-based consumption”
Dr. Jiyoung Hwang
Stephanie Lawson, Mark Gleim, Rebeca Perren, & Jiyoung Hwang
42461
Journal of Business Research
Vol. 69 Issue: 8, pp. 2615-2623
“The Driving Role of Consumers’ Perceived Credence Attributes Inorganic Food Purchase Decisions: A Comparison of Two Groups of Consumers”
Dr. Jiyoung Hwang
Hyun-Joo Lee & Jiyoung Hwang
42552
Food Quality and Preference
Vol. 54, pp. 141-151
“Creating Shared Value: The Role of Conscious Capitalism in Consumer-Brand Relationship”
Dr. Jiyoung Hwang
Jiyoung Hwang
42522
Social Enterprise Studies
Vol. 9 Issue: 1, pp. 65-98
“Further Exploration of Subjective Knowledge in the Wine Sector”
Dr. Jiyoung Hwang
Bonnie Canziani, Jiyoung Hwang & Erick Byrd
42401
International Journal of Wine Business Research
Vol. 28 Issue: 3, pp. 246-265
“The Roles of Business Ethics in Conflict Management in Small Retailer Supplier Business Relationships.”
Dr. Jiyoung Hwang
Jiyoung Hwang & Jae-Eun Chung
42583
Journal of Small Business Management
“Organic Food as Self-Presentation: The Role of Psychological Motivation in Older Consumers’ Purchase Intention of Organic Food.”
Dr. Jiyoung Hwang
Jiyoung Hwang
42095
Journal of Retailing and Consumer Services
Vol. 28, pp. 281-287
“Mechanism of Psychological Distress-Driven Smoking Addiction Behavior”
Dr. Jiyoung Hwang
Jiyoung Hwang & Zee-Sun Yun
42064
Journal of Business Research
Vol. 68 Issue: 10, pp. 2189-2197
“Embracing CSR in Pro-Social Relationship Marketing Program: Understanding Driving Forces of Positive Consumer Responses”
Dr. Jiyoung Hwang
Jiyoung Hwang & Jay Kandampully
42036
Journal of Services Marketing
Vol. 29 Issue: 5, pp.344-353
“Effects of Satisfaction and Trust on Long-Term Orientation in Small Apparel RetailerÐSupplier Relationships”
Dr. Jiyoung Hwang
Jung Rim Cho, Jae-Eun Chung, & Jiyoung Hwang
42005
Clothing and Textiles Research Journal
Vol. 33 Issue: 2, pp. 83-98