Research

Search our research library below.

Filter Research
Journal Article

Chronic Illness Medication Compliance: A Liminal and Contextual Consumer Journey

Dr. Cheryl Nakata
Coauthor(s)

Elif Izberk-Bilgin, Lisa Sharp, Jelena Spanjol, Anna Shaojie Cui, Stephanie Y. Crawford, and Yazhen Xiao

Publication Date

March 2019

Journal/Publisher

Journal of the Academy of Marketing Science

Journal Article

Chronic Illness Medication Compliance: A Liminal and Contextual Consumer Journey

Dr. Cheryl Nakata
Coauthor(s)

Cheryl Nakata, Elif Izberk-Bilgin, Lisa Sharp, Jelena Spanjol, Anna Shaojie Cui, Stephanie Y. Crawford, and Yazhen Xiao

Publication Date

March 2019

Journal/Publisher

Journal of the Academy of Marketing Science

Additional Information

47(2):192-215

Journal Article

Cross-Cultural Creativity: Conceptualization and Propositions for Global New Product Development

Dr. Cheryl Nakata
Coauthor(s)

Esi Abbam Elliott and Cheryl Nakata

Publication Date

2013

Journal/Publisher

Journal of Production and Innovation Management

Additional Information

30(S1): 110-125

Journal Article

Enhancing New Product Adoption at the Base of the Pyramid: A Conterxtualized Model

Dr. Cheryl Nakata
Coauthor(s)

Cheryl Nakata and Kelly Weidner

Publication Date

2011

Journal/Publisher

Journal of Production and Innovation Management

Additional Information

28(1):21-32

Journal Article

Integrating marketing and information services functions: a complementary and competence perspective

Dr. Cheryl Nakata
Coauthor(s)

Cheryl Nakata, Zhen Zhu, and Elif Izberk-Bilgin

Publication Date

2011

Journal/Publisher

Journal of the Academy Mark. Sci.

Additional Information

39:700-716