Research
Search our research library below.
Journal Article
ÒUtilizing Self Perception Theory to Explain Social Media Behavior Relative to Print Advertisement 2-D Codes,Ó
Dr. Harper Roehm
Coauthor(s)
Roehm, Michelle L. and Harper A. Roehm Jr.
Publication Date
2016
Journal/Publisher
Business and Economic Research
Additional Information
ISSN 2162-4860, 2016, Vol. 6, No. 1, in press,
Journal Article
ÒConsumer Responses to Parodic Ads,Ó
Dr. Harper Roehm
Coauthor(s)
Roehm, Michelle L. and Harper A. Roehm Jr.
Publication Date
2014
Journal/Publisher
Journal of Consumer Psychology
Additional Information
24(1), p. 18-33.
Journal Article
ÒRedemption Time Frames and the Representation of Incentive Offers.Ó
Dr. Harper Roehm
Coauthor(s)
Roehm, Michelle L. and Harper A. Roehm Jr.
Publication Date
2011, June
Journal/Publisher
Journal of the Academy of Marketing Science
Additional Information
Volume 39, Issue 3, 363-375.
Journal Article
ÒThe Relationship between Packaging Uniformity and Variety Seeking.Ó
Dr. Harper Roehm
Coauthor(s)
Roehm, Michelle L. and Harper A. Roehm Jr.(
Publication Date
2010
Journal/Publisher
Psychology & Marketing
Additional Information
27(12), 1122-1133