Research

Search our research library below.

Filter Research
Journal Article

ÒUtilizing Self Perception Theory to Explain Social Media Behavior Relative to Print Advertisement 2-D Codes,Ó

Dr. Harper Roehm
Coauthor(s)

Roehm, Michelle L. and Harper A. Roehm Jr.

Publication Date

2016

Journal/Publisher

Business and Economic Research

Additional Information

ISSN 2162-4860, 2016, Vol. 6, No. 1, in press,

Journal Article

ÒConsumer Responses to Parodic Ads,Ó

Dr. Harper Roehm
Coauthor(s)

Roehm, Michelle L. and Harper A. Roehm Jr.

Publication Date

2014

Journal/Publisher

Journal of Consumer Psychology

Additional Information

24(1), p. 18-33.

Journal Article

ÒRedemption Time Frames and the Representation of Incentive Offers.Ó

Dr. Harper Roehm
Coauthor(s)

Roehm, Michelle L. and Harper A. Roehm Jr.

Publication Date

2011, June

Journal/Publisher

Journal of the Academy of Marketing Science

Additional Information

Volume 39, Issue 3, 363-375.

Journal Article

ÒThe Relationship between Packaging Uniformity and Variety Seeking.Ó

Dr. Harper Roehm
Coauthor(s)

Roehm, Michelle L. and Harper A. Roehm Jr.(

Publication Date

2010

Journal/Publisher

Psychology & Marketing

Additional Information

27(12), 1122-1133