Research
Search our research library below.
Development of Theory of Mind on Online Social Networks: Evidence from Facebook, Twitter, Instagram, and Snapchat
Dr. Zhiyong Yang
Gentina, Elodie, Rui Chen, and Zhiyong Yang
05/2020
Journal of Business Research
A Multilevel Investigation into the Effect of Cultural Distance on Bilateral Trade: The Roles of Product Type and Uncertainty Avoidance
Dr. Zhiyong Yang
Wang, Ying, Zhiyong Yang, and Mahmut Yasar
07/2020
Canadian Journal of Administrative Sciences
Peers Matter: The Moderating Role of Social Influence on Information Security Policy Compliance
Dr. Zhiyong Yang
Yazdanmehra, Adel, Jingguo Wang, and Zhiyong Yang
02/2020
Information Systems Journal
Regulatory Focus and Consumption of Counterfeit Luxury Goods: Roles of Functional Theories of Attitudes and Perceived Similarity
Dr. Zhiyong Yang
Wang, Li, Manhui Jin, and Zhiyong Yang
2020
Journal of Business Research
When Poignant Stories Outweigh Cold Hard Facts: A Meta-analysis of the Anecdotal Bias
Dr. Zhiyong Yang
Freling, Traci, Zhiyong Yang, Ritesh Saini, Omar Itani, and Ryan Rashad Abualsamh
2020
Organizational Behavior and Human Decision Processes
Effects of Service Employees’ Negative Personality Traits on Emotional Labour and Job Satisfaction: Evidence from Two Countries
Dr. Zhiyong Yang
Walsh, Gianfranco, Zhiyong Yang, Jason Dahling, Mario Schaarschmidt, and Ikuo Takahashi
2019
Management Decision
A Goal-Directed Interactionist Perspective of Counterfeit Consumption: The Role Of Perceived Detection Probability
Dr. Zhiyong Yang
Wu, Gavin, Richard Bagozzi, Nwamaka Anaza, and Zhiyong Yang
2019
European Journal of Marketing
Salesperson Time Perspectives and Customer Willingness to-Pay-More: Roles of Salesperson Intraorganizational Employee Navigation, Customer Satisfaction, and Firm Innovation Climate
Dr. Zhiyong Yang
Agnihotri, Raj, Zhiyong Yang, and Elten Briggs
2019
Journal of Personal Selling & Sales Management
How Does Consumers’ Local or Global Identity Influence Price-Perceived Quality Associations? The Role of Perceived Quality Variance
Dr. Zhiyong Yang
Yang, Zhiyong, Sijie Sun, Ashok Lalwani, and Narayan Janakiraman
2019
Journal of Marketing
Effects of Antismoking Messages from Media on Adolescent Smoking: The Roles of Family, School, and Culture
Dr. Zhiyong Yang
Yang, Zhiyong, Kristopher Floyd, and John F. Tanner Jr.
2019
Journal of Business Research
In press