Research

A Comparison of Retail Franchises, Independent Businesses, and Purchased Existing Independent Business Startups: Lessons From the Kauffman Firm Survey

Journal Article
Coauthor(s)

Desplaces, D., & Davis, A.E

Publication Date

2011

Journal/Publisher

Journal of Marketing Channels

Additional Information

18(1), 3-18

Dr. Dianne Welsh

Hayes Distinguished Professor

Founding Director Entrepreneurship Cross-Disciplinary Program
Department of Marketing, Entrepreneurship, Hospitality & Tourism Bryan 328 dhwelsh@uncg.edu 336-256-8507