Research

An Entrepreneurial Marketing Dilemma: The Case of the Melted Buttons

Journal Article
Publication Date

2017

Journal/Publisher

Journal of the International Academy for Case Studies, . Journal of the International Academy for Case Studies, Instructor Notes

Additional Information

23(1), 39-41 , 23(2), 31-35.

Dr. Dianne Welsh

Hayes Distinguished Professor

Founding Director Entrepreneurship Cross-Disciplinary Program
Department of Marketing, Entrepreneurship, Hospitality & Tourism Bryan 328 dhwelsh@uncg.edu 336-256-8507