Research

An Examination of International Retail Franchising in Emerging Markets

Journal Article
Coauthor(s)

Alon, I., & Falbe, C.M

Publication Date

2006

Journal/Publisher

Journal of Small Business Management

Additional Information

44(1), 130-149

Dr. Dianne Welsh

Hayes Distinguished Professor

Founding Director Entrepreneurship Cross-Disciplinary Program
Department of Marketing, Entrepreneurship, Hospitality & Tourism Bryan 328 dhwelsh@uncg.edu 336-256-8507