Research

An Investigation into the Antecedents of Pre-Purchase Online Search

Journal Article
Coauthor(s)

Wang, Jingguo, Zhiyong Yang, and Deanne Brocato

Publication Date

2018

Journal/Publisher

Information & Management

Additional Information

Vol. 55(3), 285-293

Dr. Zhiyong Yang

Professor and Department Head

Department of Marketing, Entrepreneurship, Hospitality & Tourism Bryan 441-B z_yang4@uncg.edu 336-334-3763