Research

Application of the Premack Principle of Reinforcement to the Quality Performance of Service Employees

Journal Article
Coauthor(s)

Bernstein, D.J., & Luthans, F

Publication Date

1992

Journal/Publisher

Journal of Organizational Behavior Management

Additional Information

13(1), 9-32

Dr. Dianne Welsh

Hayes Distinguished Professor

Founding Director Entrepreneurship Cross-Disciplinary Program
Department of Marketing, Entrepreneurship, Hospitality & Tourism Bryan 328 dhwelsh@uncg.edu 336-256-8507