Research

Bitter Mouth, Sweet Future: The Effect Of Bitter Flavor On Saving

Journal Article
Coauthor(s)

Cai, Fengyan, Zhiyong Yang, Robert S. Wyer, Jr., and Alison Jing Xu

Publication Date

2017

Journal/Publisher

Journal of Experimental Social Psychology

Additional Information

Vol. 70, 48-58

Dr. Zhiyong Yang

Professor and Department Head

Department of Marketing, Entrepreneurship, Hospitality & Tourism Bryan 441-B z_yang4@uncg.edu 336-334-3763