Chronic Illness Medication Compliance: A Liminal and Contextual Consumer Journey

Back to Research

Journal Article

Coauthor(s)

Elif Izberk-Bilgin, Lisa Sharp, Jelena Spanjol, Anna Shaojie Cui, Stephanie Y. Crawford, and Yazhen Xiao

Publication Date

March 2019

Journal/Publisher

Journal of the Academy of Marketing Science

Department of Marketing, Entrepreneurship, Hospitality & Tourism Bryan 348 ccnakata@uncg.edu 336-334-4472

Search