Research

Claiming a family brand identity: The semiotics of website storytelling

Journal Article
Coauthor(s)

Canziani, B.F., Welsh, D.H.B., Dana, L.-P., & Ramadani, V.

Publication Date

2019

Journal/Publisher

Canadian Journal of Administrative Sciences

Additional Information

DOI: 10.1002/cjas.154

Dr. Dianne Welsh

Hayes Distinguished Professor

Founding Director Entrepreneurship Cross-Disciplinary Program
Department of Marketing, Entrepreneurship, Hospitality & Tourism Bryan 328 dhwelsh@uncg.edu 336-256-8507