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Claiming a family brand identity: The semiotics of website storytelling

Journal Article
Coauthor(s)

Canziani, B.F., Welsh, D.H.B., Dana, L.-P., & Ramadani, V.

Publication Date

2019

Journal/Publisher

Canadian Journal of Administrative Sciences

Additional Information

DOI: 10.1002/cjas.154

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Dr. Dianne Welsh

Hayes Distinguished Professor

Founding Director Entrepreneurship Cross-Disciplinary Program
Department of Marketing, Entrepreneurship, Hospitality & Tourism Bryan 328 dhwelsh@uncg.edu 336-256-8507