Research

Consumer Acquiescence to Informed Consent: The Influence of Vulnerability, Motive, Trust and Suspicion

Journal Article
Coauthor(s)

Griffiths, M.

Publication Date

2014

Journal/Publisher

Journal of Customer Behaviour

Additional Information

13(3) 207-235

Dr. Merlyn Griffiths

Associate Professor

Department of Marketing, Entrepreneurship, Hospitality & Tourism Bryan 353 magriff3@uncg.edu 336-334-4472