Research

Consumer Power and Choice Deferral: The Role of Anticipated Regret

Journal Article
Coauthor(s)

Mourali, Mehdi, Zhiyong Yang, Frank Pons, and Derek Hassay

Publication Date

2018

Journal/Publisher

International Journal of Research in Marketing

Additional Information

Vol. 35, 81-99

Dr. Zhiyong Yang

Professor and Department Head

Department of Marketing, Entrepreneurship, Hospitality and Tourism z_yang4@uncg.edu 336-334-3763