Research

Corporate Brand Name Changes and Business Restructuring: Is the Relationship Complementary or Substitutive?

Journal Article
Coauthor(s)

Kalaignanam, Kartik, and S. Cem Bahadir

Publication Date

2013

Journal/Publisher

Journal of the Academy of Marketing Science

Additional Information

41(4), 456-472

Dr. Suleyman Bahadir

Assistant Professor

Department of Marketing, Entrepreneurship, Hospitality & Tourism Bryan 347 scbahadi@uncg.edu 336-334-4537