"Creating Shared Value: The Role of Conscious Capitalism in Consumer-Brand Relationship"

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“Creating Shared Value: The Role of Conscious Capitalism in Consumer-Brand Relationship”

Journal Article

Coauthor(s)

Jiyoung Hwang

Publication Date

42522

Journal/Publisher

Social Enterprise Studies

Additional Information

Vol. 9 Issue: 1, pp. 65-98

Department of Marketing, Entrepreneurship, Hospitality & Tourism Bryan 379 j_hwang3@uncg.edu 336-334-4472