Research

Cross-Cultural Creativity: Conceptualization and Propositions for Global New Product Development

Journal Article
Coauthor(s)

Esi Abbam Elliott and Cheryl Nakata

Publication Date

2013

Journal/Publisher

Journal of Production and Innovation Management

Additional Information

30(S1): 110-125

Dr. Cheryl Nakata

Professor

Joseph M. Bryan Distinguished Professor of Innovation
Department of Marketing, Entrepreneurship, Hospitality & Tourism Bryan 348 ccnakata@uncg.edu 336-334-4472