Research

“Culture Matters: The Role of Long-Term Orientation and Market Orientation in Buyer-Supplier Relationships in a Confucian Culture”

Journal Article
Coauthor(s)

Jiyoung Hwang, Jae-Eun Chung, & Byungho Jin

Publication Date

41487

Journal/Publisher

Asia Pacific Journal of Marketing and Logistics

Additional Information

Vol. 25 Issue: 5, pp. 721-744

Dr. Jiyoung Hwang

Associate Professor

Department of Marketing, Entrepreneurship, Hospitality & Tourism Bryan 379 j_hwang3@uncg.edu 336-334-4472