“Culture Matters: The Role of Long-Term Orientation and Market Orientation in Buyer-Supplier Relationships in a Confucian Culture”
Journal ArticleCoauthor(s)
Jiyoung Hwang, Jae-Eun Chung, & Byungho Jin
Publication Date
41487
Journal/Publisher
Asia Pacific Journal of Marketing and Logistics
Additional Information
Vol. 25 Issue: 5, pp. 721-744