"Embracing CSR in Pro-Social Relationship Marketing Program: Understanding Driving Forces of Positive Consumer Responses"

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“Embracing CSR in Pro-Social Relationship Marketing Program: Understanding Driving Forces of Positive Consumer Responses”

Journal Article

Coauthor(s)

Jiyoung Hwang & Jay Kandampully

Publication Date

42036

Journal/Publisher

Journal of Services Marketing

Additional Information

Vol. 29 Issue: 5, pp.344-353

Department of Marketing, Entrepreneurship, Hospitality & Tourism Bryan 379 j_hwang3@uncg.edu 336-334-4472