Research

Enhancing New Product Adoption at the Base of the Pyramid: A Conterxtualized Model

Journal Article
Coauthor(s)

Cheryl Nakata and Kelly Weidner

Publication Date

2011

Journal/Publisher

Journal of Production and Innovation Management

Additional Information

28(1):21-32

Dr. Cheryl Nakata

Professor

Joseph M. Bryan Distinguished Professor of Innovation
Department of Marketing, Entrepreneurship, Hospitality & Tourism Bryan 348 ccnakata@uncg.edu 336-334-4472