Research

Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?

Journal Article
Coauthor(s)

Bahadir, S. Cem, S.G. Bharadwaj, R.K.Srivastava

Publication Date

2008

Journal/Publisher

Journal of Marketing

Additional Information

72(4), 49-64

Dr. Suleyman Bahadir

Assistant Professor

Department of Marketing, Entrepreneurship, Hospitality & Tourism Bryan 347 scbahadi@uncg.edu 336-334-4537