Integrating marketing and information services functions: a complementary and competence perspective

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Journal Article

Coauthor(s)

Cheryl Nakata, Zhen Zhu, and Elif Izberk-Bilgin

Publication Date

2011

Journal/Publisher

Journal of the Academy Mark. Sci.

Additional Information

39:700-716

Department of Marketing, Entrepreneurship, Hospitality & Tourism Bryan 348 ccnakata@uncg.edu 336-334-4472

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