Research

“Intelligent Sensor-based Services Success: The Role of Consumer Characteristics and Information”

Journal Article
Coauthor(s)

Jiyoung Hwang & Linda Good

Publication Date

41730

Journal/Publisher

European Journal of Marketing

Additional Information

Vol. 48 Issue: 3/4, pp. 406-431

Dr. Jiyoung Hwang

Associate Professor

Department of Marketing, Entrepreneurship, Hospitality & Tourism Bryan 379 j_hwang3@uncg.edu 336-334-4472