Research

Marketing an IPO issuer in early stages of the IPO process

Journal Article
Coauthor(s)

Bahadir, S. Cem, Jade S. DeKinder, and Ajay K. Kohli

Publication Date

2015

Journal/Publisher

Journal of the Academy of Marketing Science

Additional Information

43(1): 14-31

Dr. Suleyman Bahadir

Assistant Professor

Department of Marketing, Entrepreneurship, Hospitality & Tourism Bryan 347 scbahadi@uncg.edu 336-334-4537