Research

Marketing mix and global brand sales: Examining the contingent role of country-market characteristics

Journal Article
Coauthor(s)

Bahadir, S. Cem, S.G. Bharadwaj, R.K.Srivastava

Publication Date

2015

Journal/Publisher

Journal of International Business Studies

Additional Information

46(5), 596-619

Dr. Suleyman Bahadir

Assistant Professor

Department of Marketing, Entrepreneurship, Hospitality & Tourism Bryan 347 scbahadi@uncg.edu 336-334-4537